In the wild world of brand design and marketing, there’s a race that’s as pointless as a three-legged tortoise in the 100m dash. It’s called the “Race to the Bottom,” and it’s about as effective as using a sieve to carry water. Here’s why trying to win this race in marketing, website design, or brand development will only lead to …

So, you’ve decided to take the plunge and start your own business, huh? Congratulations! But before you break out the champagne and confetti, there’s one thing we need to have a heart-to-heart about: your marketing budget. I know, I know, it sounds about as exciting as a documentary on paint drying, but trust me, it’s the secret sauce that can …

As a business owner, you should already understand the importance of a strong brand identity. It’s not just about having a memorable logo or catchy slogan, but about creating a louder, unique voice for your brand that will set you apart from your competition. To understand the importance of brand identity, how design impacts it, and the steps to take …

So this week I have been in so many conversaitions about AI that I am biginning to wonder if I took the Red Pill or the Blue Pill? With so many content creators now turning to AI, I am worried we are losing another identity or creativity is dumbing down even further on originality and free thinking. Turning to social …

It’s a strange world we live in where the process is seen as more important than the finished article. The constant need to know how it’s done and not how does it make you feel is a terrible reflection on how any creative project is viewed today. I have the privelidge of knowing some really amazing artists, all of whom …

So here we are again!, clients Googling what works and what doesn’t in marketing. They have read somewhere that its all about being #1 on Google Rankings. It’s like self diagnosing an illness online but with a more serious outcome if you like to gamble with your businesses brand trust and loyalty. I have been working with a client on …

Something very different and extremely personal. This weekend, me and Mrs S attended an awards ceremony, not to receive an award but to support all our friends and colleagues for all the hard work they have done. The ceremony was part of BNI Kents recognition for the past 12 months. BNI sometimes gets a bad rap and if you listen …

7 TOP TIPS BLOG:These are so important today. You can connect not only visually but also intellectually with your knowledge, experience and own voice. Make sure that your site has plenty of new, relevant content relating to the keywords you want to rank for.

So in my previous post I dived to the depths of Graphic Design anger when asked to justify my costs. Well that mood has been blown into a new solar system after meeting old grey friends and collaborators I have worked with over the years for a close friends exhibition. Commuting back into Soho the memories started flooding back to …

So like everyone else, January was a mad scramble to make it through without killing my accountant or tax man! Now we are into February, the sun is out and believe it or not the dog is sleeping in the midday sun. I now find myself with a client asking me to justify my costs? Do I have to? Do …