Remember Pavlov’s Dog? Old Ivan rang a bell, the dog drooled, and a scientific legend was born. Well, guess what? You’re the dog. Responding to your base emotions and urges, both good and bad.What am I blithering on about I hear you ask? Well, your brain is a bit of a “The Odd Couple”. On the left, you’ve got a …

The Chancellor delivered the news, and frankly, the economic forecast means we all need to channel our inner Scrooge McDuck when it comes to spending and your business strategy needs to be tighter than my New Year’s resolution jeans.This isn’t just about glossy aesthetics. This is about financial self-preservation, efficiency, and capturing the one currency everyone pays a premium for …

but far from nice!OK, let’s talk shop. Specifically, let’s talk about that moment every graphic designer experiences at some point: the client who arrives with a collection of “ideas” generated on platforms such as Canva or a Pinterest board. Now, don’t get me wrong, they have their place – it’s fantastic for Aunt Carol’s cake sale or your nephew’s 5th …

Your brand, identity and logo, my friends, are the digital equivalent of your shop window – except this window is on display to the entire planet, 24/7. It’s the visual handshake, the confident nod, the knowing wink that tells the world who you are, what you stand for, and, crucially, why they should give you their hard-earned cash (or at …

I know what side of the line I am on!. The Joy of Creative ChaosLet’s face it, some colleagues make “work” a four-letter word you wouldn’t say in front of a sailor. Then there are the unicorns – the Tim Bret-Days and David Brays – who turn work into your spirit animal(mines apparently a squirrel, I gather the nuts!). Terrible …

Hey there, design dabblers! We’ve all seen it – the land of free creation platforms, where social media graphics bloom like Japanese knotweed with a single click and presentations sparkle like it’s been rolled in a s#!tload of glitter!. For a while, I was happy for commoners of this convenient kingdom, churning out visuals while racing to the bottom of …

The Allure (and Illusion) of Ready-Made Branding: Don’t Settle for Stock, Build Your Brand Rock Free branding sing a tempting melody – quick, easy, and seemingly professional. Thousands of generic designs are at your fingertips, promising a polished look without the custom design price tag. But for any entrepreneur dedicated to building a lasting brand, this shortcut comes with hidden …

So, you’re a local business owner or freelancer, hustling your way to success. You’ve got the goods, the services, the hustle—but your customers are still playing hide-and-seek. The culprit you wonder? Your graphic design might be stuck in the “tragic” rather than the “strategic” and buried in a bland world of beige? Ads with boring clip-art, flyers laden with (God …

Welcome, fellow design enthusiasts, to another year of staring blankly at the screen, fueled by questionable amounts of caffeine and the ever-present fear of client feedback. As we embark on this glorious journey of 2024, I find myself pondering a most pressing question: what shall we do with all these design ideas? Fear not, for I, your intrepid (and slightly …

Imagine your favourite restaurant. You know exactly what to expect: friendly service, delicious food, and a welcoming atmosphere. That’s the magic of consistency – it creates a reliable experience that builds trust and loyalty. The same principle applies to building a strong brand image. So, why is consistency so crucial for building a strong brand image and trust? Let’s chew …