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A Case Study

LSCreative Fuels GAJAK's Indo-Mauritian Street Food Success Story
GAJAK, a vibrant Indo-Mauritian street food business, was struggling to establish a strong brand identity amidst a crowded market. Their initial logo and branding lacked memorability, failing to capture the essence of their unique cuisine. LSCreative, a leading design agency, was brought in to help GAJAK revamp their brand image and visual communication across various touchpoints.

The Challenge:
GAJAK's needed to convey the fusion of Indian and Mauritian flavors that set their food apart. Their menus needed to be clear yet visual appealing and making it easy for customers to navigate and identify signature dishes. The workwear lacked any branding elements, and their trailer signage was bland, failing to grab attention at street food gatherings.

The Solution:
Branding & Logo Design: LSCreative helped design a new logo that incorporated a vibrant mandala pattern reflecting the Indo-Mauritian heritage. The logo design was modern yet playful, evoking a sense of cultural fusion.
Menu Design: Revamped the menus, incorporating clear descriptions. The use of minimal branding colours and strategic layout improved readability, allowing customers to easily identify popular dishes and understand the unique flavor profiles.
Workwear Design: LSCreative designed stylish and functional workwear for GAJAK's staff. The aprons incorporated the new logo and brand colors, fostering brand recognition and creating a professional image at events.
Trailer Signage Design: LSCreative transformed GAJAK's trailer signage into a eye-catcher. The bold mandal patterns were incorporated to attract customers from afar.

The Results:
The collaboration  resulted in a significant brand transformation. The new logo and visual identity resonated strongly with customers, effectively communicating the essence of GAJAK's Indo-Mauritian cuisine. The redesigned menus improved customer engagement, leading to increased sales of their signature dishes. The stylish workwear and eye-catching trailer signage enhanced brand recognition and professionalism, attracting new customers at street food events. Strategic design solutions played a pivotal role in propelling GAJAK's success. The case study highlights the importance of professional design in establishing a strong brand identity for any food business. By investing in design, GAJAK was able to effectively communicate their unique offering, elevate their brand image, and ultimately achieve significant growth.

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Jake Fovers
Jake Fovers
2022-12-09
I've had a new logo for my company and some large sign boards designed, and Lee has done an outstanding job! Everything i asked for and more, and got the designs done a lot faster than I thought it would be done!
jeff allen
jeff allen
2022-12-09
Lee is great to work with and has a wide repertoire of dynamic solutions based ideas for websites, digital, print & media. Lee has helped my business with corporate design and business winning advertising.
Gary Steadman
Gary Steadman
2022-12-09
I’ve used Lee to design some items for my business. My idea was brief and Lee created a quality piece of work that was exactly on point and looks great. It was all done quickly and I was updated every step of the way. Highly recommend
James Bennett
James Bennett
2022-11-23
Have used Lee Stuart of LsCreative for many different jobs for our company. He has changed artwork on leaflets, updated our business logo as well as general changes to templates we use to price work. brilliant service every time and Lee really does listen to what is needed. would definitely recommend.
Mark Harding
Mark Harding
2021-02-12
LS Creative are fantastic at what they do, the passion really shows in every piece of work. Would not use anybody else for graphic design
james hearnden
james hearnden
2020-05-13
Used Lee for help with Artwork for mass advertising leaflets that went out. Lee was always quick with his responses and professional in his work. Also great value for money paid. Would recommend.
Carl Mayo
Carl Mayo
2018-04-02
Lee has recently provided me with advice on how to enhance my web presence and has also designed some new literature for my business. His service is top notch and extremely cost-effective. I am happy to recommend him for all creative design requirements.
Oliver Elliott
Oliver Elliott
2018-03-21
Over the years I have had many websites designed/maintained for me but no one has come anywhere as professional as LS Creative. An excellent fresh approach to website design, I am very happy with the end result. I now look forward to what they come up for my business cards.
Paul Blacker
Paul Blacker
2017-11-14
Thoroughly professional and speedy service, I can highly recommend Lees services.
C L
C L
2017-11-10
Lee is extremely professional and his work is amazing.

Startup to Success

    You Have That Great Idea?

    Dazzle the competition, not confuse them! In today's business battlefield, looking sharp is the difference between a standing ovation and a yawn. Ditch the copycatcreativity, logo nightmares and website layouts that resemble a toddler's finger painting project. LS Creative will craft a logo so iconic, it'll have customers murmuring "wow" instead of "who?"

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    Branding: The Foundation of Recognition: Imagine your brand as a person – we help you define its personality. Working with you to craft a logo that's instantly memorable, a color scheme that evokes the right emotions, and a typography that complements your brand voice. This visual language becomes the cornerstone of your brand identity, building recognition and fostering that much needed trust with your target audience.

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    Website Design & User Interface (UI): Your Digital Shopfront: In today's age, your website is often the first impression you make. A well-designed website, goes beyond aesthetics. It should be easy to navigate, informative, and visually appealing. Think clear calls to action, intuitive layouts, and high-quality visuals that keep visitors engaged and guide them towards conversion. A seamless user experience is key to turning website visitors into loyal customers.

    User Experience (UX) Design: Beyond the Screen: Design isn't limited to just the digital world. A UX designer can help optimize the user experience for any product or service you offer. This could involve designing intuitive app interfaces that are a joy to use, creating visually appealing and functional product packaging, or even crafting the physical layout of a store – all with the goal of creating a smooth and positive interaction for your customers.

    Prototyping: Test, Learn, Refine: Agility is crucial in the fast-paced startup world. LS Creative use prototyping to create low-fidelity sketches or interactive mockups to test different design ideas with your target audience early on. This allows you to gather valuable feedback before investing heavily in development. Imagine testing a new app interface with potential users before launch – prototyping empowers you to refine your design based on real user feedback, saving time and resources in the long run.

    By strategically utilizing design across these areas, your startup can establish a strong brand identity, create a seamless user experience, and build trust with their target audience – all essential ingredients for achieving sustainable success.

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